Apple : Rumours Re : Purchase of PrimeSense

Apple (AAPL : NASDAQ : US$519.00)
iBuy? Apple is in talks to acquire Israeli 3D sensor technology firm PrimeSense, according to AllThingsD. The report comes in response to a story in the Calcalist Israeli financial newspaper that Apple had acquired the firm for $345 million. AllThingsD said the deal is close to completion with PrimeSense’s investors hashing out the final details.

PrimeSense’s technology uses cameras and sensors to understand depth of objects in a three-dimensional space. The cameras help to identify people and their movements and gestures. The technology can be used to create a device that can serve as an alternative to a controller for video games or a remote control for televisions. An Apple spokesman declined to comment on the reports.

In a statement, PrimeSense said, “We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumours or recycled rumours.”

Calcalist had reported in July that Apple was in talks to acquire the company with a price tag of $280 million.



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