An Open Letter To Burger King

I am a business consultant and herewith offer a few observations at no cost !

I used to have my morning coffee at your rival McDonald’s. I received a coupon promotion for coffee – and for 25 cents I thought I’d give your local restaurant a try. First visit – last week – I find the restaurant not open until 8:00 a.m. – so anyone out for coffee won’t head to BK. One of the great lessons a restaurant learns is that the bank charges interest 24 hours a day .

Second visit 8:05 this week – just me and the staff despite the coffee at a fraction of what others charge . The colors of the restaurant are dull – blue / grey. What you learn is that restaurant patrons do not want to be all alone in a large building.

Why aren’t you advertising to the seniors that fill McDonald’s in the early morning ?People attract people – you are not gaining any ” community ” of early morning patrons or folks grabbing something before their commute / office.

Third visit – the aft ernoon. Much busier – but not to your main rival’s level AND importantly – with only two people asking for coffee : 1) the staff relied on remembering our orders – no display terminal 2) my order – coffee with one cream wrong – and had to be redone 3) the staff calls out orders to each other because there was no display screen for orders

This is not a staff problem – the people were friendly and doing their best. You as an organization are failing your clients , staff and shareholders. Great potential – but they used to say the same about me.   Jack A. Bass http://www.jackbassteam.com

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One thought on “An Open Letter To Burger King

  1. Deshalb spricht man auch von Freiklettern (engl.:
    Climbing, Freeclimbing). Kletterhalle Mannheim Auf der anderen Seiten des Rheins, in Mannheim – gibt es seit 2002 die zweite Extrem-Halle mit 1.100
    qm modernster Kletterwände. Kosten bei 6 bis 9 Kindern: 6 Kinder
    für 115 € / jedes weitere Kind 8 € / jeder
    weitere Erwachsene 15 € Kosten bei 10 bis
    14 Kindern: 169 € pauschal (Kostenaufwand für zweiten Trainer) Kosten ab dem 15 Kind:
    jedes weitere Kind 8 € / jeder weitere Erwachsene 15 €
    Wenn der Outdoor-Hochseilgarten und Flying-Fox zugebucht werden soll, verlängert sich
    der Kindergeburtstag um eine halbe Stunde auf 3,5 Stunden gesamt.

    Like

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