Chen’s Letter To Blackberry Fans- old and new

BlackBerry* (BB : TSX : $11.78), Net Change: -0.14, % Change: -1.17%, Volume: 2,293,041
BlackBerry* (BBRY : NASDAQ : US$10.52), Net Change: -0.13, % Change: -1.22%, Volume: 8,159,305

John Chen, CEO of BlackBerry,

 

wrote an open letter to current and former BlackBerry users

hoping to create some buzz for the company’s “new/old” BlackBerry Classic device, set for release later this year.

Here are some of the more notable lines from his letter:

“To our loyal (current and former) BlackBerry users: BlackBerry is driven by an
urgent, obsessive focus on what matters: you. When we lose sight of what you want and you need, we lose you. It’s tempting in
a rapidly changing, rapidly growing mobile market to change for the sake of change – to mimic what’s trendy and match the
industry-standard, kitchen-sink approach of trying to be all things to all people. But there’s also something to be said for the
classic adage, if it ain’t broke don’t fix it. BlackBerry Classic reflects that. It is classic BlackBerry – complete with a top row of
navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy
day…Innovation is a word that gets used too often and carelessly. Innovation is not about blowing up what works to make
something new – it’s about taking what works and making it better…You don’t reinvent yourself every day; you take what you
learned yesterday and sharpen it today. You drive change – often on your terms, but sometimes not. That you keep going
regardless is what distinguishes you as a grown-up. You’re in it for the long haul. So is BlackBerry. The things you remember
about BlackBerry that made you better are better than ever with BlackBerry Classic. BlackBerry Classic is for you, as is
everything we do every day.

Chen’s complete letter can be found here: http://blogs.blackberry.com/2014/10/classic-john-chen/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s