Upland Software : NASDAQ BUY  Target: US$15.00

UPLD : NASDAQ 

US$12.10 BUY 
Target: US$15.00 

COMPANY DESCRIPTION:
Upland Software is a software consolidator that provides
a suite of cloud-based applications for Enterprise
Workforce Management. The company was founded in
2010 as Silverback Acquisition Corporation and is
headquartered in Austin, Texas.

Technology — Enterprise Software — Software as a Service
BEEN THERE, DONE THAT: ACT 2 OF A SUCCESSFUL TEAM, THIS TIME IN SOFTWARE; INITIATE AT BUY
Investment thesis
Upland is a software consolidator in the enterprise work management space
that looks to us to be sufficiently inexpensively valued that the stock has the
potential to be quite rewarding over the long term. We are initiating coverage
with a BUY rating and a $15.00 price target.
Investment highlights
 What they do. Upland provides a cloud-based work management software
platform that enables businesses to plan, manage and execute projects and
tasks. The suite of enterprise work management applications enables
companies to better optimize the allocation and utilization of their
workforce, time, and money. The firm has more than 1,200 customers of
varying sizes in 50 different countries.
Growth via M&A, but this team has successfully run this playbook before.
CEO Jack McDonald and CFO Mike Hill have successfully executed the
consolidation strategy before as the executive team at Perficient (PRFT :
NASDAQ), an IT services firm. They have proven themselves to be
disciplined acquirers and have identified targets, this time in the software
market, that go largely unnoticed by other potential acquirers.
Target market upgrading from legacy or siloed apps. Upland’s suite of
software products addresses a market that is currently dominated by
legacy system software and/or ad hoc spreadsheet-based processes. This
market is moving its processes to the cloud and Upland looks well
positioned to benefit from this upgrade cycle in years to come.
 UPLD shares are relatively inexpensive. The stock is currently valued at
2.3x EV/revenues based on our C2015 estimates, which is reasonably
inexpensive by most standards and a discount to our assembled comp set.
With disciplined M&A execution and moderate organic growth, there is a
legitimate case for multiple expansion in the future.

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